CLICKUP FOR MARKETING AGENCIES

How House of Growth's Founder Built a 20-Agent Marketing Team

Industry: AEO & Performance Marketing Agency | Employees: 1–10 | Use case: AI-powered Agency Management

House of Growth is a performance marketing agency where founder Jared Threw runs client campaigns, the CRM, internal operations, and the agency's entire SOP library in one ClickUp workspace. Twenty AI agents work on top of that context and reach the agency's own tools through custom MCP servers built on Zapier, so an eight-person pod delivers a month of SEO and GEO work for a new client in under a week, with humans owning strategy and final review.

Free forever.
No credit card.

Free forever. No credit card.

Hear from our ClickUp Ambassador at House of Growth

"ClickUp has become the single most important software tool in my entire business.

Client campaigns, our CRM, our SOP library, and 20 AI agents all run in one workspace, which is how an eight-person agency delivers a month of SEO work for a new client in under a week."

Jared Threw, Founder & CEO, House of Growth

AT A GLANCE

Two hotel clients, a month of SEO, under a week

Jared runs House of Growth with eight people and 20 Super Agents organized into pods for SEO, sales, campaigns, and operations. Each pod has an orchestrator that audits, scopes, and assigns to its specialists, and every agent reaches the agency's real tools through custom MCP servers Jared built on Zapier. Every output stops at a human review before it reaches a client. New engagements now open with data-backed audits and drafts already in hand instead of a blank page and a contractor search.

20 active AI agents

Across SEO, sales, campaigns, and ops

A month of SEO in under a week

Two new hotel clients, after human review

A week of ad work in a couple of hours

Audit, strategy, keywords, and copy

Before ClickUp : A contractor bench and six platforms that never compared notes

Until recently, Jared covered hospitality, legal, finance, trades, SaaS, and ecommerce clients by assembling part-time contractors around each engagement. The work shipped, but he managed the coordination himself and consistency moved with whoever was available that month. SE Ranking held audits, Frase held content, Clay and Instantly held outbound, and Google Ads, Analytics, and Search Console held performance. When a hotel client's ad performance slipped, the team compared numbers by hand across tools and worked through theories while the client paid for the delay.

After ClickUp : Agent pods run the agency's real tools, humans approve the work

ClickUp is the agency's system of record. Client campaigns, the CRM, internal operations, and every SOP held as a Wiki sit in one workspace, and 20 agents run on that context. The difference is reach: Jared pairs ClickUp's custom MCP support with Zapier's MCP servers, so the SEO agents work inside SE Ranking and Frase, the GTM Engineer works inside Clay and Instantly, the design agent works inside Canva and Higgsfield, and the Ads agent holds Google Ads, Analytics, and Search Console at once, which is how it tells a platform problem from a market one. That single connection cut recovery time on campaigns leaking client revenue. Jared's ad managers each carry more clients without losing quality.

Off-Script with ClickUp

What's the most surprisingly useful thing ClickUp Brain or a Super Agent has done for your team?

"When I showed my ad management team how they can use a pod of agents to audit an ad account, research a market and target audience, generate the campaign strategy in real detail, build the keyword strategy, write the ad copy, and even develop the creative, they were blown away. It condensed a week of work into a couple of hours and gave them more time to review and refine what the agents produced."

Jared Threw, Founder & CEO, House of Growth

About House of Growth

House of Growth is a performance marketing agency founded in 2022 that positions itself as a fractional growth partner rather than a traditional agency. The company works with boutique hotel groups, legal and financial firms, specialty trade contractors, SaaS companies, and ecommerce brands, focusing on predictable revenue rather than traffic alone. Its services span SEO and generative engine optimization, paid search and social, conversion rate optimization, and AI systems and automation work. What distinguishes the firm is its scale: a single pod of senior operators, supported by AI, delivering the range a much larger shop would staff for.

Explore More

ClickUp Automations

Build if-then rules that move tasks, assign work, update statuses, and trigger actions automatically — no code required.

Learn More

ClickUp Brain

Ask questions, generate reports, and build Super Agents that work from your team's own context.